About - NIL Playbook

Empowering Athletes Through NIL

athlete empowerment

Our Journey and Mission

NIL Playbook was born from a vision to empower athletes from all backgrounds with the knowledge and tools needed to navigate the evolving landscape of Name, Image, and Likeness opportunities. In our initial days, we set out to create a platform that not only educates but also inspires athletes to take control of their personal brand.

From humble beginnings, NIL Playbook has grown to become a trusted resource for athletes seeking to maximize their earning potential and impact through strategic partnerships and brand building. Our motivation stems from a deep commitment to providing athletes with the support they need to thrive in a competitive market.

NIL Playbook has been recognized for its innovative approach to athlete empowerment and education, receiving accolades for its contribution to the sports industry and dedication to promoting financial literacy and brand management among athletes.

Meet the Minds Behind the Movement

Shaping the Future of N-I-L Education

Insights from Jason Grilli and Phil Petrina, our course and comprehensive guidebook serve as your compass in the evolving landscape of N-I-L. Professor at the University of Pittsburgh Kevin M. Smith, powered by decades of combined experience in sports management, legal expertise, and personal triumphs, our team offers an unparalleled learning experience. Discover how we're transforming passion into expertise and guiding tomorrow's leaders toward sustainable success.

WHY CHOOSE US?

Discover the NIL Playbook Difference

Access a team of experts across many aspects of what it means to protect grow your NIL

Expert-Led Guidance

Access a team of experts across many aspects of what it means to protect grow your NIL

Compliance Focus

Learn the key compliance rules and regulations to ensure you stay on the right side of the law in your
NIL endeavors.

Tailored Financial
Insights

Receive personalized financial advice and tips on managing your earnings to secure a sustainable future post-athletics.

tailored programs

Our Team

With diverse business, legal and sporting backgrounds, our team is here to help lead the way

Jason GRILLI

Entrepreneur and Former All-Star Major League Pitcher, Jason, AKA Grilli Cheese, is a high-energy leader who knows what it takes to amplify a brand and pursue a variety of business endeavors without missing a beat on the field. Jason is the founder of Perfect Pitch Marketing, Keystone NIL, Rock 'n Ball Wines, host of the Mound Visit podcast, and author of Just My Game. Jason is looking forward to using Keystone to help nurture the next generation of athletes with an entrepreneurial spirit.

Colton hower

Colton Hower has been spearheading the marketing efforts for TapNPay+ since the conception of the brand in 2019. Colton has spent his entire professional career working in the Digital Marketing Industry with a specialized focus in generating new business and optimizing digital engagement / awareness for start ups. Colton was born and raised in Pittsburgh, PA and still resides there today. He was also a former Division 1 Baseball Player and remains extremely passionate about College Athletics and Sports Business.

KEVIN MICHAEL SMITH

As the Director of Undergraduate Studies for Broadcasting and Teaching Professor at the University of Pittsburgh, Kevin has had the honor of designing and implementing the Broadcast curriculum in the Film & Media Studies department. Kevin is also engaged with the College in High School program and works with prospective screenwriting students at the University of Pittsburgh.

A multi-award-winning Hollywood screenwriter, playwright and producer, Kevin has written for and worked with Academy Award nominated actors, directors and producers for the past 20 years.

NIL ATTORNEY

Philip J. Petrina

Phil is an NIL attorney with the law firm McNees Wallace & Nurick in Pennsylvania. As a former college football player, Phil brings a practical approach to practicing law and navigating the complexities of the NIL landscape in today’s era of collegiate athletics and understands the difficulties and opportunities that come with being a student-athlete. Phil is passionate about college athletics and assists student-athletes, colleges, businesses and NIL collectives navigate the evolving NIL landscape. He is a graduate Dickinson College where he was a three-year defensive starter in the football program and a graduate of Penn State Dickinson Law. To get in contact with Phil for your NIL needs, he can be reached at ppetrina@mcneeslaw.com or 717-237-5497

Grab the Playbook

Ready to Maximize Your NIL Potential?

Take the first step towards unlocking new partnership opportunities and building a strong personal brand.

GRAB THE PLAYBOOK

Empowering athletes to excel in the Name, Image, and Likeness era through expert guidance and resources.

CONTACT

Address : 5831 Forward Ave, Pittsburgh, PA 15217 Phone : 202-555-0188 Email : contact@nilplaybook.com

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